Most data-based analytics are backward-looking, which means they do not allow any conjectures about future developments. However, patents are future-oriented. This course will show how to use patent analytics to spot trends and novel competitors such as start-ups or new entrants early on, including looking for associated risks and opportunities for your own or clients’ business models.
Content
- Introduction to trend scouting
- Introduction to patent indicators
- Introduction to technology field identification options
- Technology field analyses (e.g., using international technology classification classes, technology matrix, authority matrix)
- Company analyses (e.g., citation matrices, top patents, comparison of analyses with conventional and smart patent indicators)
Learning Objectives
- Learn how to detect disruptive competition and technologies that may impact or threaten your or your clients’ business
- Learn to assess your or your client's portfolio's balance of power versus competitors by assessing opportunities and threats
- Learn how to gain insights into the value of your clients’ and their competitors' patent portfolios
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Price and Series Offer
Price for single session per person: $ 300/ € 270
- 4 sessions booked together: 1000 USD (save $200/person)
- 5 sessions booked together: 1100 USD (save $400/person)
- All 6 sessions booked together: 1200 USD (save $600/person)
Complete list of sessions in this series
